AFL Queensland today announced The All Finanz Group as official partner of the South East Queensland community umpires.
The deal will see the The All Finanz Group branding feature on all off and on-field uniforms for the next three years.
On hand at Yeronga for the announcement was AFL Queensland CEO, Dean Warren, and Lyle Clifford, The All Finanz Group’s Brisbane based Director.
With a large and established footprint across North and Central Queensland, The All Finance Group has recently expanded into Brisbane, Cairns and the Gold Coast – teaming up with some experienced business partners.
The multi-faceted finance firm was established as a ‘one-stop shop’ for all financial matters for its clients; with a clear strategy to offer clients a full suite of lending, insurance and life solutions.
AFL Queensland Dean Warren said he was delighted to welcome The All Finanz Group on board as an official AFL Queensland partner.
“It’s incredibly pleasing to have a reputable and expanding business like The All Finanz Group see the value of parenting with our community umpires,” said Mr Warren.
“The team at The All Finanz Group have been long-time sponsors of community football in regional Queensland and their new, long-term support allows us to invest further in umpiring.”
The All Finanz Group Director, Lyle Clifford, said their company was looking forward to partnering with AFL Queensland and the community umpires.
“I’ve recently moved down to Brisbane from Townsville to extend our businesses footprint into South East Queensland, and being a lifelong football person – along with my business partners – we knew the value of partnering with the code,” said Mr Warren.
“When we sat down with AFL Queensland to discuss how we could use football sponsorship to help build our brand in SEQ, we quickly identified the umpire sponsor opportunity was great in the sense of its different to what most do, and with us being relatively new to this region the synergies matched up nicely.
“The sponsorship gives us a significant point of difference in terms of marketing and brand awareness and with SEQ umpires spanning from northern NSW through to Bundaberg it gives us great exposure across the region”,
Also supporting the umpires over the next three years will Tribal Sport, who have extended their ongoing support of AFL Queensland by becoming the Umpires Apparel Partner.
