P. 4
In the eight months since being appointed to the role as Chief Executive Officer of AFL Queensland, we have had some great highlights during the course of the 2012 Season, including:
• Total participation reached 145,404 – up 10.4% on 2011
• Queensland again recorded the largest AFL school participation in Australia with 93,573 Primary and Secondary School students – an increase of over 5,000
• Maroochydore on the Sunshine Coast hosted a sell-out NAB Cup match between the Brisbane Lions and Carlton
• The Queensland Young Scorpions took out Division 2 of the NAB AFL Under 16 championships
• 40,009 female participants – an increase of over 300% on 2011
• The Gold Coast took centre stage for NAB AFL Draft week with a week long program of events involving over 800 participants
• Queenslander Chelsea Roffey became the first female to umpire an AFL Grand Final and went on to win the Queensland Sport Officiator Award at the 2012 QSport Sport Awards
• In Season 2012, there were 51 Queenslanders on AFL Club lists
• AFL Queensland hosted the national launch of Indigenous Round and the second Under 15 National Kickstart Championship
• Over $5 million worth of funding secured for State-wide facilities development
• Construction commenced on the $5 million AFL Cape York House.
• Second season of the NEAFL saw the Brisbane Lions Reserves named cross-conference champions with a 69 point win over Queanbeyan
• Cairns hosted the sell-out Richmond Vs GC SUNS match which saw the GC SUNS’ Karmichael Hunt kick the match winning goal after the final siren
• The Multicultural Schools Program was launched in Brisbane and the Gold Coast
• AFL Queensland partnered with the AFL and Gold Coast SUNS to employ a full-time Multicultural Programs Officer at the club and a part-time AFL Multicultural Ambassador
• Queensland Independent schools competition developed a stand-alone GPS division
• A partnership between AFL Queensland and the Cathy Freeman Foundation saw the NAB AFL Auskick program delivered on Palm Island for the first time in almost five years
• Introduced a preferred supplier strategy for infrastructure
• Queensland was runner-up in the Under 18 Youth Girls National Championships – the first Queensland team to reach a national Division 1 final
• An Under 6 competition was piloted with 100 teams across Brisbane
• Volunteers Michael O’Donoghue and Greg Kingston received AFL merit Awards for services to the game
At the AFL Queensland staff conference in November we launched the Queensland Game Plan, a strategy that will lead and challenge our organisation to deliver support to our volunteers and custodians to further ignite our growth. Our grassroot strategies will further develop and change for strategic rationale which will ultimately enhance our community and 2nd Tier competitions over the next three to five years.
The AFL Queensland Game Plan will be prioritised on the following points –
Our Brand
• Vision
• Mission
• Positioning
• Values
Our Strategy
• The Team
• The Roadmap
• Community Foundation
• Best Talent
• Great Infrastructure
• Communications and Partnerships
The Challenge
Our teamwork to support our Game Plan will be critical for our success and our Core Values are to be embraced so that we can be –
• Accountable • Progressive • Respectful
in our day to day life.

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